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Sales Development Representative - Greater Toronto Area

Toronto, ON

SRED.io is redefining how companies fund innovation.

We’re a fast-growing startup building a cutting-edge, AI-powered platform that helps Canadian businesses unlock SR&ED funding for their most ambitious tech and scientific projects. By combining advanced NLP technology with deep expertise from top-tier SR&ED professionals, we’re transforming a traditionally complex, documentation-heavy process into a seamless, intelligent experience.

Our mission is simple: eliminate the friction of SR&ED claims so companies can focus on what matters most — building, experimenting, and pushing innovation forward.

What you’ll be doing:

  • Drive top-of-the-funnel lead generation by proactively reaching out to targeted outbound prospects creating qualified opportunities for Account Executives.

  • Keep an up-to-date record of your activities, opportunities, and account information in our CRM system.

  • You’ll be accountable for consistently achieving monthly quotas for qualified leads, ensuring a steady pipeline of opportunities.

What We’re Looking For:

  • Proven SDR Experience: At least 1-2 years of experience in a sales development or lead generation role, preferably in a tech, SaaS, or B2B environment. Experience in identifying and engaging decision-makers is key.

  • Goal-Oriented: You thrive on setting and hitting targets. Your drive to succeed is matched only by your ability to stay organized and focused on your goals.

  • Strong Communicator: You’re a natural at building rapport, whether it’s over email, phone, or social media. You know how to craft personalized outreach that grabs attention and fosters meaningful conversations.

  • Tech-Savvy: You are comfortable using modern sales tools and CRMs to streamline processes and track progress.

Why SRED.io?

  • Impactful Work: Help businesses access critical funding and innovation opportunities, making a real difference for companies across Canada.

  • Growth Opportunities: As we scale, you’ll have plenty of opportunities for personal and professional growth. At SRED.io, we believe in promoting from within!

  • Innovative Product: Work with cutting-edge AI and NLP technology that’s reshaping an entire industry. Be part of a company that’s changing the game.

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